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To attract customers when competing
with the big box stores’ lower price points,
independent garden centers must distinguish
themselves as a consumer destination. This can be
done with quality, newer varieties and service.
Caladiums represent a huge potential for retailers
across the US for spring and early summer sales.
Classic is the source for the latest in new caladium
varieties having introduced 16 new exciting and
exclusive varieties (see exclusive varieties) in
just the past 4 years. We also carry the newest
University of Florida releases (see University of
Florida varieties). Caladiums can be sold as Potted
Plants, in Combination Planters and as Dry Bulbs.
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Pot Caladiums
Some retailers grow their own pot
plants but most purchase them from pot plant producers.
Caladiums like high light, feed and water and should be provided
good space. Growth regulators significantly improve habit and
shelf life. Grown properly (see- Recipe for Success) a retail
customer can hardly resist the appeal of caladiums. Retailers
should select wholesale pot producers that reliably provide them
with compact sturdy full plants with appropriate shelf life.
To
avoid stretching, caladiums should be unboxed immediately after
receipt from the pot producer. If received on carts they should
be removed and placed in a single layer in the display areas.
They should be watered daily.
Pre-finished pot caladiums (see Pre-Finished) are available for
garden centers to finish or to support their local landscape
clientele.
Combination Planters
From borders using smaller more
compact strap varieties to foundation plants with larger fancy
leaved varieties, caladiums represent colors and looks only they
can provide for combination planters.
Dry Bulb Sale
Bulb companies have very nice display
racks for dry bulb sales and Classic Caladiums has retail
display boxes for our retailers wanting to offer dry bulbs to
their retail customers.
Low
maintenance caladiums always represent a good bet for spring and
summer sales. |
