Classic Caladiums
Employees are the
heart of our business
Caladiums represent a huge potential
for retailers across the US for spring and early
summer sales. Potted caladiums represent the
largest market for caladiums, however in recent
years caladiums have proved very useful in
Combination Planters. From boarders using smaller
varieties to foundation plants with larger
varieties, caladiums represent colors and looks only
they can provide for combination planters. Dry bulb
sales are also a good bet. Bulb companies have very
nice display racks for dry bulb sales.
Caladiums like
high light, feed and water and should be provided
good space. Growth regulators significantly improve
habit and shelf life. Grown properly (see- Recipe
for Success) a consumer can hardly resist the appeal
of caladiums. Retailers
should select wholesale pot producers that reliably
provide them with compact sturdy full plants with
appropriate shelf life.
To avoid
stretching, caladiums should be unboxed immediately
after receipt from the pot producer. If received on
carts they should be removed immediately and placed
in a single layer in the display areas. They should
be watered daily.
Low maintenance
caladiums always represent a good bet for spring and
early summer sales.